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Let's Eat Fukushima "Fukushima Direct from the Farm Fair" held
The Fukushima Direct from Farm Fair was held from Monday, November 14th to Friday, November 18th
For this event, we offered mackerel, mejikari, and aosa nori seaweed caught in Iwaki and Soma, as well as local dishes such as "saury popoyaki" and "grilled bonito in soy sauce." In the set corner of the central cafeteria, we also offered koshihikari (newly harvested rice) from Fukushima, grown by students from Fukushima University
The launch ceremony was held in the Central Cafeteria on Monday the 14th, with speeches from Professors Yasuhiro Nakajima and Nobuyuki Yagi (Graduate School of Agriculture and Life Sciences), Naoya Sekiya (Interdisciplinary Information Studies), Ryota Koyama (Fukushima University), and Managing Director Suzuki of the Fukushima Prefectural Fisheries Association
(From left: Professor Koyama, Professor Yagi, Managing Director Suzuki, Co-op Nakajima, Professor Nakajima, and Professor Sekiya)
Number of users of each menu (11/14-18)
| Menu Name | Number of offers | Stores that provided |
| Grilled and marinated bonito set meal | 378 | Central Cafeteria |
| Fukushima Samadhi Set Meal | 367 | Central Cafeteria |
| Grilled salted mackerel | 961 | Central Cafeteria, Second Cafeteria, Faculty of Agriculture Cafeteria, Komaba Cafeteria |
| Deep fried chicken with eyes | 1560 | Central Cafeteria, Second Cafeteria, Faculty of Agriculture Cafeteria, Komaba Cafeteria |
| Green laver miso soup | 4960 | Central Cafeteria, Second Cafeteria, Faculty of Agriculture Cafeteria, Komaba Cafeteria |
A total of 8,226 meals of the planned menu were served over the five days, and the selection rate (the percentage of customers who selected the Fukushima Direct from Farmers Fair menu) of the 27,613 customers who used the menu during the period (as of the end of the lunch peak on the 18th) was over 30%. Even excluding the popular Aosa miso soup (4,960 meals), the selection rate was only 12%, and it was well received by many customers
Thank you to everyone who used our service
We hope to continue to cherish our connection with Fukushima Prefecture, including by considering making popular menu items into standard dishes and regularly holding Fukushima direct-from-farm fairs
At the University of Tokyo Co-op, we want to promote direct-from-farm initiatives by allowing customers to see information about the origins and producers behind the menu, which will provide an opportunity to think about social conditions and issues through food, and above all, by valuing the idea of ``eating deliciously and enjoyably.''
Here is a pdf of the poster with comments
https://www.utcoop.or.jp/wp-content/uploads/2022/11/7184414f1b5fde311ab016e620f4715a.pdf
